Lifecycle and Growth Marketing Lead

You will own the conversion journey across the website, landing pages, onboarding, lifecycle marketing, and retention. You will develop conversion and lifecycle strategies, build segmented programs and experiments, analyze funnel performance, and improve the systems and reporting used to measure growth.

Responsibilities

• Own conversion strategy across the website and acquisition surfaces
• Identify and prioritize website-funnel opportunities
• Develop and optimize landing pages
• Improve messaging, information architecture, calls to action, and conversion paths
• Develop and run a conversion-rate optimization program
• Analyze behavioral and funnel data
• Own lifecycle strategy across the customer journey
• Design segmented and sequenced lifecycle programs
• Develop lifecycle journeys across email and in-product surfaces
• Build experiments that improve activation, retention, expansion, and engagement
• Establish a growth experimentation roadmap
• Define hypotheses, success metrics, and testing methodology
• Build lifecycle and conversion reporting systems

Requirements

• 8+ years of experience in growth, lifecycle, CRM, conversion, or related marketing roles
• Experience spanning product-led growth and sales-assisted motions
• Experience with lifecycle marketing, segmentation, experimentation, and marketing automation
• Strong understanding of website conversion and landing pages
• Ability to analyze funnel data and develop hypotheses
• Strong editorial, writing, and communication skills
• Experience with Braze, HubSpot, Sanity, Vercel, or Linear is preferred

Benefits

• Equity