Institutional Growth Marketing Lead

You will own institutional audience marketing from segmentation through campaign execution. You will create sales enablement materials, develop research-led narratives, activate events and partnerships, and measure engagement and pipeline influence.

Responsibilities

• Segment institutional and capital-markets audiences into named accounts and personas
• Develop and execute integrated campaigns around tokenization and internet capital markets
• Build sales enablement materials and maintain a content library
• Produce flagship research and reports with the Data team
• Drive event and partnership activations
• Measure institutional engagement and pipeline influence and report results

Requirements

• Experience marketing to institutional financial audiences
• Experience owning full-funnel marketing programs
• Financial writing and source-evaluation skills
• Sales enablement experience
• Research and data analysis skills
• Working knowledge of digital assets, tokenization, stablecoins, and market structure
• Fluency with AI tooling for research, segmentation, drafting, and campaign analysis