Head of Sales

BankStore is the navigation layer for startup banking. Our AI-powered platform matches businesses with banks, payment providers and legal/incorporation providers that fit their risk profile. We don't move money. We design the system behind it.

We are creating a dedicated Sales Department and looking for the person who will build it.

The role
This isn't a role to run an existing team. It's a role to build one.
You will set up the department from scratch: structure, processes, metrics, CRM and the client acquisition strategy. Your focus is B2B clients in the banking and financial sectors, plus our legal services direction for fintech, with scope to develop additional client profiles and service lines as the business evolves.

What you'll own
Department and team
Design the department structure, roles and hiring plan; hire and onboard the first sales managers
Set targets, planning rhythm and accountability for the team
Sales process
Define the full process: Lead > Qualification > Demo > Proposal > Deal > Handoff to client execution
Write playbooks, qualification criteria, response-time standards and objection handling
Analyze lost deals and unfinished opportunities, and feed the findings back into the process
CRM
Design the pipeline stages, fields, lead routing and automations in our CRM
Make the CRM the single source of truth for clients, deals and forecasts
Metrics
Build the KPI system: funnel conversion, cycle length, win/loss reasons, pipeline coverage, cost of acquisition, forecast accuracy
Report sales performance and growth opportunities to leadership on a regular cadence
Client acquisition strategy
Define ICPs and segments within B2B banking and financial services, and for legal services for fintech
Choose and build channels: outbound, inbound, events, referrals; run pricing and packaging together with leadership
Lead complex commercial negotiations with key accounts
Cross-department interaction
Marketing: lead generation, content, shared funnel definitions
Partnerships: partner-sourced leads and agreed commercial terms
Product: structured client feedback and feature requests
Legal & Compliance: contract terms and what we can and cannot promise clients
Client Execution / Operations: clean handoff from signed deal to onboarding
Finance: pricing, forecasts, reporting

Must have
7+ years in B2B sales, including 3+ years leading a sales team
Experience building or restructuring a sales function, not only managing an existing one
Experience selling to financial-sector clients (fintech, banks, payments) or selling legal/compliance services to businesses
Hands-on CRM design experience (any major CRM): pipeline, automation, reporting
Analytical, metric-driven approach; you can show how you measured a funnel
Strong negotiation and communication skills
English C1+, Ukrainian native

Nice to have
Experience with platform, marketplace or SaaS sales
Understanding of KYB/KYC/AML processes and regulated-industry constraints
Experience in international markets (US, UK, EU, UAE, Asia)
Experience selling professional services (legal, incorporation, compliance)

This role is not
A partnerships role: banks, payment providers and partner agreements are owned by the Partnerships Department
A client execution role: onboarding and account opening are handled by Operations