Head of RWA

You will develop relationships with institutional issuers, banks, asset managers, and startups exploring tokenization. You will drive adoption, TVL, transactions, integrations, and go-to-market execution for tokenized products. You will manage post-launch partner success, develop liquidity and distribution strategies, monitor performance, and support market development activities.

Responsibilities

• Identify and engage banks, asset managers, and startups exploring tokenization
• Build and maintain a pipeline of prospective issuers
• Support founders and early-stage institutional and RWA startups
• Represent Solana at industry events
• Drive adoption and TVL growth for live tokenized products
• Develop and execute go-to-market strategies
• Create scalable growth playbooks
• Monitor product performance and identify growth bottlenecks
• Build liquidity strategies and DeFi integrations
• Coordinate product access with wallets, custody providers, and platforms
• Develop secondary market opportunities
• Serve as the primary post-launch contact for institutional issuers
• Provide performance reporting and strategic recommendations
• Ensure partner KPIs and success metrics are achieved
• Develop relationships with wealth platforms, brokerages, and aggregators
• Create educational content and sales enablement materials

Requirements

• 5+ years of product growth or business development experience in a digital assets role responsible for TVL or AUM
• Track record of driving adoption and growth metrics for financial products
• Understanding of tokenization, RWAs, DeFi, yield strategies, and digital asset market structure
• Experience with liquidity provision, market making, or trading operations
• Analytical ability to identify growth levers and optimization opportunities
• Ability to manage multiple products and stakeholders simultaneously
• Project management and communication skills
• Experience working with founders or early-stage companies
• Retail and technical understanding of Solana
• Active participation in crypto communities and ecosystem building
• Ability to travel 25–40% for conferences, partner meetings, and ecosystem events