Head of Product Marketing Financial Products

Own the marketing strategy and commercial growth of GoMining's financial products portfolio, including positioning, launches, cross-sell, partnerships, go-to-market execution, KPIs, and cross-functional marketing leadership across international markets.

Responsibilities

• Define and execute the marketing strategy for the non-core product portfolio.
• Own positioning, messaging, and value propositions for financial products.
• Prioritize product launches, growth initiatives, and marketing investments.
• Identify cross-sell and upsell opportunities.
• Own go-to-market strategy for products, features, pricing updates, and campaigns.
• Develop customer segmentation and audience-specific messaging.
• Coordinate launch execution across cross-functional teams.
• Drive acquisition, activation, cross-sell, retention, and revenue growth.
• Define KPIs and measure marketing performance.
• Develop partnership, referral, and co-marketing programs.
• Collaborate with strategic partners on joint campaigns and product launches.
• Lead cross-functional marketing initiatives.
• Build scalable marketing processes and execution frameworks.
• Mentor senior marketers.

Requirements

• 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership.
• Experience marketing multiple products within a single portfolio.
• Experience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial products.
• Understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growth.
• Experience leading global product launches and integrated marketing campaigns.
• Experience building partnership, referral, or co-marketing programs.
• Ability to balance commercial growth with regulatory and compliance requirements.
• Experience in high-growth technology companies.
• Experience in crypto, Bitcoin, Web3, or digital assets.
• Experience scaling B2C financial products across international markets.
• Experience launching products across the US, Europe, UAE, LATAM, or APAC.
• Experience with loyalty programs, rewards, subscription products, or investment platforms.

Benefits

• Courses, conferences, and English learning with up to 100% coverage.
• Remote or hybrid work with flexible hours.
• Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
• Structured performance reviews.
• Team awards.
• Retreats in international locations.