Head of Product Marketing Core

Own the global marketing strategy and commercial growth of GoMining's core mining products, including positioning, go-to-market planning, launches, acquisition, retention, customer insights, and marketing organization leadership.

Responsibilities

• Define and execute the global marketing strategy
• Develop positioning, messaging, and value propositions
• Build annual and quarterly marketing plans
• Prioritize markets, customer segments, and growth opportunities
• Own go-to-market strategy for launches, features, pricing updates, and strategic initiatives
• Coordinate launch execution across cross-functional teams
• Optimize CAC, LTV, conversion, retention, and revenue performance
• Define KPIs and measure marketing effectiveness
• Lead and develop the marketing organization
• Align marketing functions around shared business goals
• Build scalable marketing processes and execution frameworks
• Mentor marketing leaders
• Own customer segmentation, market research, and competitive positioning
• Identify growth opportunities across regions and customer segments

Requirements

• 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles
• 3+ years leading marketing teams in a high-growth technology company
• Experience building and executing global marketing strategies
• Understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth
• Experience leading product launches and integrated marketing campaigns
• Experience managing cross-functional marketing organizations
• Strong analytical skills and data-driven decision-making
• Experience working with Product, Finance, and executive leadership
• Experience in fintech, crypto, Web3, or digital financial products
• Experience scaling global B2C products with millions of users
• Experience with marketplaces, loyalty programs, subscription products, or investment platforms
• Experience launching products across multiple international markets

Benefits

• Courses, conferences, and English learning with up to 100% coverage
• Remote or hybrid work with flexible hours
• Up to 20 vacation days, 8 company holidays, and 5 personal days per year
• Structured performance reviews
• Team awards
• Retreats in international locations