Head of Marketing

You will own global marketing strategy and execution across brand, demand generation, product marketing, content, events, and industry presence. You will build scalable acquisition and engagement systems, lead marketing staff and agencies, and use performance data to improve campaigns and conversion.

Responsibilities

• Develop and execute a global brand strategy
• Build executive thought leadership through articles, reports, awards, and partnerships
• Grow engagement across owned and earned channels
• Build an inbound demand-generation engine for enterprise leads and pipeline
• Develop and manage multichannel content, digital, and event campaigns
• Manage return on ad spend and the marketing budget
• Refine targeting, messaging, and nurture workflows with Sales and Product
• Lead marketing for products, currency pairs, and platform features
• Create positioning, messaging, collateral, case studies, and sales playbooks
• Design and execute event sponsorships, panels, and executive speaking engagements
• Build event lead-capture, attribution, and ROI frameworks
• Lead a multidisciplinary marketing team and manage agency relationships

Requirements

• 10+ years of marketing leadership experience in fintech, payments, or enterprise B2B technology
• Understanding of stablecoins and crypto
• Ability to scale brand and demand generation for institutional audiences
• Experience managing global multichannel campaigns and event strategies
• Expertise in HubSpot, attribution modeling, SEO, SEM, marketing automation, and measurement
• Experience with analytics, CRM, and funnel metrics

Benefits

• Equity