Head of Marketing

You will lead product marketing, growth, content, design, and marketing operations. You will shape go-to-market strategy, positioning, messaging, launch execution, competitive intelligence, demand generation, pipeline reporting, and resourcing decisions. You will guide marketing leaders and ensure marketing activity supports pipeline and revenue outcomes.

Responsibilities

• Shape go-to-market strategy across segments, buyer types, and routes to market
• Own positioning and messaging architecture
• Build buyer-specific narratives for direct, partner, and reseller routes to market
• Lead launch strategy and execution for products and modules
• Build competitive intelligence, including battlecards and win/loss discipline
• Own sales and partner enablement content
• Own demand strategy and marketing pipeline performance
• Manage the growth lead across paid, SEO, web, lifecycle, and account-based programs
• Direct the content roadmap toward pipeline and credibility
• Coach the marketing operations manager
• Oversee the marketing stack, data, processes, and reporting
• Ensure measurable marketing contribution to pipeline and revenue
• Diagnose resourcing gaps and recommend hiring, agency, contractor, or process solutions

Requirements

• 10+ years of B2B marketing experience with deep product marketing expertise
• US healthcare technology experience across more than one route to market
• Experience with direct enterprise sales and channel, reseller, or partner motions
• Experience marketing to clinical and administrative buyer types
• Leadership experience managing a marketing team of 5+ across product marketing, growth, and operations
• Strategic command of paid marketing, SEO/GEO, lifecycle marketing, and ABM
• Ability to own pipeline targets, attribution, and leadership and board reporting
• Series B to D SaaS experience
• Current authorization to work in the United States without employer sponsorship

Benefits

• Stock options
• 401k
• 100% individual medical, dental, and vision insurance coverage
• Unlimited paid time off
• 11 national holidays
• Unlimited sick leave
• Paid parental leave
• $1,000 for home office equipment
• Flexible ownership of time and schedule
• Exercise during the work day
• Regular off-sites