Head of Marketing

You will lead global marketing strategy and execution across content, media relations, corporate communications, digital channels, events, exhibitions, and shared services. You will shape brand positioning, analyze campaign performance and markets, manage agencies and vendors, develop product go-to-market strategy, and lead marketing teams across international markets.

Responsibilities

• Oversee content creation, thought leadership, and social media management
• Lead global exhibitions, trade fairs, conferences, product launches, and showroom strategy
• Define and maintain brand positioning and consistency across channels
• Manage digital marketing, SEO, SEM, email campaigns, and performance analytics
• Conduct market research and competitive analysis
• Lead marketing teams and manage external agencies and vendors
• Support expansion into US and Asia-Pacific markets
• Develop product messaging, positioning, and go-to-market strategies

Requirements

• Bachelor's degree or Master's degree in Marketing, Business Administration, Communications, or a related field
• At least 8 years of B2B marketing experience for technically advanced software and hardware products
• At least 5 years of leadership experience
• German and English fluency
• Knowledge of robotics, AI, automation, or related technologies
• Digital marketing, SEO, SEM, social media, email marketing, content marketing, and analytics expertise
• Brand management experience in global markets
• Project management experience
• International market experience, especially Europe and Asia
• Willingness to travel up to 30%

Benefits

• Corporate Benefits Program covering health, mobility, and learning worth €100 net per month
• Modern office facilities with a rooftop terrace
• Free drinks and fruit
• Regular company events