Head of Independent Agencies
Posted Updated
Description
You will own the independent and performance agency portfolio and third-party measurement partnerships. You will grow revenue, develop agency relationships, create educational programs, coordinate sales support and agency feedback, and drive joint go-to-market work with measurement partners.
Responsibilities
- Increase revenue across agency-driven accounts and unlock new advertisers
- Build and deepen relationships between agencies and X
- Partner with Client Partners and Mid-Market sales on agency support plans and growth strategies
- Deliver education on products, brand safety, measurement, and advertising best practices
- Help marketers identify authentic uses of X for their brands and clients
- Convey agency feedback and advertiser needs to Marketing, Product, and Measurement
- Develop programs that improve creative and commercial thinking for agency clients
- Create usage stories that shape agency and brand understanding of X
- Coordinate coverage with holding-company and Big 6 agency leads
- Own and grow the third-party measurement partner portfolio
- Translate measurement capabilities into practical guidance for agencies and sellers
- Drive joint go-to-market initiatives with partners and cross-functional teammates
Requirements
- 8–12+ years of experience in an agency, media sales, agency development, commercial partnership, or adjacent role
- Experience with independent or performance agencies
- Strategic understanding of agencies, social or digital platforms, or measurement
- Expertise in social media platforms and agency brand and performance media planning, buying, and measurement
- Client-facing, sales, and commercial skills
- Familiarity with the independent and performance agency landscape
- Experience owning or scaling strategic partner relationships
- Ability to lead agency and partner discussions and collaborate cross-functionally
- Eligibility under U.S. Government export regulations, or ability to obtain required U.S. Department of State authorizations
Benefits
- Equity
- Comprehensive medical coverage
- Vision coverage
- Dental coverage
- 401(k) retirement plan
- Short-term disability insurance
- Long-term disability insurance
- Life insurance
- Discounts and perks
