Head of Growth Marketing PLG

You will own the self-serve and product-led growth motion from acquisition strategy through channel execution and funnel optimization. You will manage paid acquisition channels, lead media planners and creatives, develop direct-to-developer programs, define growth metrics, run experiments with Product and Engineering, and communicate channel performance to senior leadership.

Responsibilities

• Own the self-serve and PLG growth motion
• Manage paid acquisition across search, display, social, sponsorships, and emerging channels
• Build and optimize direct-to-developer and direct-to-consumer acquisition programs
• Lead and develop media planners and creatives
• Define and use CAC, LTV, ROAS, and activation metrics
• Partner with Product and Engineering on growth experiments and onboarding improvements
• Test new acquisition channels
• Translate channel performance into business outcomes for senior leadership

Requirements

• 8+ years of growth marketing or paid acquisition leadership experience
• Experience owning a company-level self-serve or PLG growth metric
• Experience running direct-to-consumer or direct-to-developer acquisition programs at scale
• Experience managing paid search, display, social, and sponsorship channels
• Experience leading media planners and creatives
• Analytical ability to optimize using data
• Ability to balance growth volume and efficiency
• Experience at a high-growth startup or scale-up