Head of Growth Marketing Enterprise
Posted Updated
Description
You will own the enterprise growth strategy from target-account selection through pipeline creation, acceleration, and expansion. You will create account-based programs, develop messaging and campaigns for technical and executive audiences, and partner with Sales on repeatable account programs. You will lead integrated demand-generation campaigns, measure marketing performance, use market insight to improve positioning, and build an enterprise growth marketing team.
Responsibilities
- Own enterprise growth strategy from target-account selection through pipeline creation, acceleration, and expansion
- Build and run account-based marketing programs for strategic accounts and buying committees
- Develop messaging, campaigns, and content for technical, security, engineering, and executive audiences
- Partner with Sales to translate territory plans and account insight into repeatable programs
- Lead integrated demand-generation campaigns across digital, events, partners, content, lifecycle, and field marketing
- Establish reporting for pipeline, conversion, velocity, win rate, CAC, and expansion impact
- Use customer, market, and competitive insight to improve positioning and identify growth opportunities
- Build and lead an enterprise growth marketing team
Requirements
- 8+ years of B2B SaaS growth, demand generation, ABM, or field marketing experience with enterprise experience
- Track record of creating measurable pipeline with complex multi-stakeholder buying groups
- Enterprise GTM expertise including segmentation, ICP definition, account prioritization, buying-committee mapping, and sales alignment
- Positioning and storytelling skills for technical products and developer-facing audiences
- Analytical ability to own performance metrics end to end
- Cross-functional leadership with Sales, Product, and executive stakeholders
