Head of Consumer Marketing

You will define consumer audiences, user segments, customer journeys, creative direction, and brand voice across social, in-app, email, and in-person channels. You will lead campaigns, content, creator partnerships, events, feature-launch storytelling, and user-engagement initiatives. You will use consumer insights and performance data to refine targeting and strategy, while managing a small marketing team.

Responsibilities

• Define user strategy, audience segments, and customer journeys
• Lead creative direction and brand voice across social, in-app, email, and in-person channels
• Develop consumer campaigns, content, creator partnerships, events, and brand partnerships
• Set strategy and select partners for creator and influencer collaborations
• Manage relevant in-person events
• Partner on lifecycle campaigns for sign-up, onboarding, and ongoing participation
• Use consumer insights and performance data to refine strategy, creative, and targeting
• Drive feature-launch storytelling and in-app announcements
• Manage a small Social, Community, and Content team

Requirements

• 7+ years of consumer marketing experience
• Experience at a consumer app, DTC brand, or community-driven product
• Experience running creator and influencer partnerships end-to-end
• Knowledge of acquisition, activation, DAU/MAU, retention, and engagement metrics
• Experience defining audience segments and mapping customer journeys
• Ability to brief and direct designers and creators
• Experience managing a small team
• Experience partnering with Product Marketing, Growth, and Lifecycle