GTM Engineer

The GTM Engineer will own Formic's marketing technology stack, design automated AI-powered workflows, execute multi-channel campaigns, and build measurement systems that improve lead generation and pipeline performance.

Responsibilities

• Own the technical setup, deployment, and management of the GTM technology stack.
• Design and build automated, AI-powered outreach systems and workflows.
• Partner with Marketing and Sales leadership on multi-channel campaigns.
• Implement tracking and attribution for measurable campaign performance.
• Create dashboards and reporting for pipeline metrics, campaign ROI, CAC, and conversion data.
• Identify GTM stack inefficiencies and implement improvements.
• Evaluate and integrate tools that accelerate lead generation and campaign performance.
• Collaborate with content, design, and sales on cohesive campaigns.
• Support A/B testing, analyze results, and drive iteration.
• Maintain data quality across marketing and sales platforms.
• Serve as an internal subject-matter expert on AI-driven GTM systems.

Requirements

• 3+ years of experience in GTM Engineering, Marketing Operations, or a similar technical role.
• Hands-on experience deploying and managing B2B marketing and sales technology stacks.
• Experience using Claude, OpenAI, or similar LLMs for GTM workflows.
• Strong analytical and experimentation skills.
• Creative ability to contribute to campaign ideation and messaging.
• Ability to manage multiple projects in a fast-moving environment.
• Comfort working hands-on with high ownership and building from scratch.
• Cross-functional experience with Sales, RevOps, and Marketing.
• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or a similar field, or equivalent experience.

Benefits

• Formic stock option program.
• Competitive and uncapped commission structure for commission-eligible roles.
• Medical, dental, and vision insurance.
• FSA, DCFSA, life insurance, and disability coverage.
• Employee Assistance Program.
• Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k).
• Home office stipend for fully remote and hybrid employees.
• Monthly cell phone and internet reimbursement.
• Flexible paid time off.