Growth Product Manager

You will own the product-led growth funnel across web, CLI, and VS Code. You will identify funnel drop-offs, design and ship experiments, and run a continuous program of hypotheses, instrumentation, A/B tests, and readouts. You will improve onboarding, partner on event instrumentation, and define North Star and input metrics.

Responsibilities

• Own the product-led growth funnel across activation, onboarding, trial conversion, and expansion
• Identify funnel drop-off points and design experiments to address them
• Build and run an experimentation program with hypotheses, instrumentation, A/B tests, and readouts
• Optimize web signup, CLI authentication and first-run experiences, and VS Code activation
• Improve onboarding for GitLab and other non-primary providers
• Partner with engineering to instrument funnel events
• Define and own North Star and input metrics

Requirements

• 5 to 8 years in product management
• Experience owning growth or product-led growth funnels
• Track record of measurable conversion, activation, or retention improvements
• SQL skills
• Experience with Amplitude or Mixpanel-class tools
• Knowledge of statistical significance and experimentation
• Understanding of CLI, IDE, and web user behavior
• Written communication and cross-functional leadership skills

Benefits

• Equity