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Hex

Growth Marketing Manager Paid Marketing

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Description

You will own paid-media strategy and execution across major advertising platforms, manage paid budgets, and optimize acquisition and pipeline outcomes. You will build automated marketing systems, run structured experiments, document learnings, and connect paid acquisition to the full funnel.

Responsibilities

  • Drive paid strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels
  • Manage and optimize paid budgets against CAC, pipeline influence, and LTV
  • Own paid-attributed S1s and pipeline ARR contribution
  • Build automated audience, creative testing, reporting, and bid-management systems
  • Use agentic features to build and document paid marketing use cases
  • Run structured experiments across landing pages, audiences, creative formats, and bidding strategies
  • Drive paid acquisition for the PLG motion
  • Partner on creative strategy and feedback loops
  • Test emerging channels and AI-native campaign tools

Requirements

  • 5–8 years of performance marketing experience
  • Direct ownership of 6- and 7-figure paid budgets
  • Google Ads, LinkedIn Ads, and Meta Ads
  • Marketing automation and systems building
  • Clay
  • Zapier
  • HubSpot
  • API
  • Knowledge of PLG and SLG funnels
  • AI tools such as Claude, ChatGPT, or Cursor
  • Salesforce familiarity

Benefits

  • Equity
  • Comprehensive health benefits
  • Flexible paid time off

Skills

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See also

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