Growth Marketing Manager Conversion

You will own web and app-store conversion strategy, including landing pages, listings, copy, and experimentation. You will analyze user behavior and funnel performance, run A/B and multivariate tests, optimize app-store listings, localize conversion experiences, and partner on paywall and upsell copy.

Responsibilities

• Own conversion strategy across web and app stores
• Ship landing pages tailored to channels and audiences
• Own app store optimization, including copy, screenshots, and store creative
• Localize pages and store listings for international markets
• Write and test conversion-focused copy
• Run A/B and multivariate experiments
• Analyze user behavior, surveys, heatmaps, session recordings, and analytics
• Own conversion rate, install rate, CAC, and revenue-per-visitor performance
• Partner on paywall and upsell copy

Requirements

• 5-8 years of performance marketing, growth marketing, or conversion-rate optimization experience
• Experience owning conversion and funnel testing across web and app stores
• Landing-page copywriting experience
• Experiment analysis and statistical-significance knowledge
• Experience with Optimizely, VWO, or Unbounce
• Experience with Clarity or Hotjar
• Data analysis and KPI ownership
• Authorization to work in the US

Benefits

• Company equity package
• 401(k) with 3% employer match and Roth 401(k)
• Medical, dental, and vision insurance with PPO, HSA, and FSA options
• 11 paid holidays
• Unlimited PTO and sick time
• 16 weeks of paid parental leave
• Creative education stipend
• Commuter allowance
• In-office lunch five days per week