Growth Marketing Manager B2B SaaS

You will own full-funnel growth initiatives across acquisition, activation, pipeline, revenue, retention, and expansion. You will build and optimize demand-generation, account-based marketing, paid acquisition, lifecycle, and conversion programs. You will partner with Sales and Product, manage marketing automation and AI-enabled workflows, and use analytics to improve revenue performance.

Responsibilities

• Own growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion
• Drive pipeline through inbound, outbound, product-led, paid, partnership, and account-based channels
• Build and optimize demand-generation, account-based marketing, paid search, paid social, and performance marketing programs
• Manage campaigns across Google Ads and LinkedIn Ads
• Design and execute experiments across the website, onboarding, lifecycle, and acquisition channels
• Improve conversion across demos, trials, self-serve signups, and customer journeys
• Build email, nurture, onboarding, reactivation, retention, and expansion programs
• Partner with Sales and Product on targeting, messaging, activation, onboarding, and growth priorities
• Own growth reporting, attribution, forecasting, and performance optimization
• Build dashboards for CAC, LTV, ROAS, conversion, pipeline, revenue, and retention
• Manage marketing automation and AI-enabled workflows
• Support and develop marketing team members

Requirements

• 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing
• Experience in fintech, payments, financial services, or cross-border payments
• Experience operating in a growth-stage company
• Proven record of generating qualified pipeline and revenue
• Understanding of B2B funnels including lead, MQL, SQL, opportunity, and closed-won stages
• Paid acquisition experience with Google Ads, LinkedIn Ads, paid search, or paid social
• Experience with funnel optimization, conversion-rate optimization, and structured experimentation
• Experience building lifecycle, nurture, reactivation, retention, or expansion programs
• Knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting
• Experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms
• Experience with GA4, Mixpanel, SQL, or similar analytics platforms
• Experience using or managing AI-enabled tools, agents, or automated workflows
• Cross-functional partnership skills with Sales and Product
• Experience leading projects, mentoring colleagues, or developing team members

Benefits

• Bonus
• Stock options
• Health benefits
• Three weeks of vacation