Growth Marketing Director
Posted Updated
Description
You will own digital growth programs from lead acquisition through nurture and conversion. You will build lifecycle email automation, manage performance and ABM campaigns, run experiments, analyze growth metrics, and align marketing initiatives with Sales and Customer Success.
Responsibilities
- Lead digital programs that attract, convert, and nurture leads
- Build and automate lifecycle email journeys
- Launch and optimize social media and search performance campaigns
- Design targeted account-based marketing programs
- Create high-converting marketing assets with design and content teams
- Orchestrate integrated campaigns for launches, events, and initiatives
- Run A/B tests across ads, landing pages, and email
- Track growth metrics and optimize lead quality and ROI
- Analyze market, customer, and campaign data for growth opportunities
- Align strategy with Sales, Customer Success, and Marketing
Requirements
- 5-8+ years of growth, performance, or campaign marketing experience in B2B SaaS or digital health
- Experience with marketing automation platforms including HubSpot, Marketo, Pardot, or Mailchimp
- Experience with CRM systems such as Salesforce
- Knowledge of lead generation, conversion optimization, and pipeline attribution
- Data analysis and project management skills
- Authorization to work in the United States without employer sponsorship
Benefits
- Stock options
- 401(k)
- 100% individual medical, dental, and vision coverage
- Unlimited paid time off
- 11 national holidays
- Unlimited sick leave
- Paid parental leave
- $1,000 for home office equipment
- Flexible schedule
