Growth Marketing Director

You will build growth and lead-generation funnels, own activation and usage metrics, optimize CAC and LTV, run paid and organic campaigns, develop SEO content, manage marketing analytics, create enterprise sales materials, run account-based marketing, and establish lead scoring and routing.

Responsibilities

• Build PLG and lead-generation funnels
• Own developer sign-up, API-key activation, and sustained token-usage metrics
• Optimize customer acquisition cost and lifetime value
• Run paid and organic campaigns across developer-focused ecosystems
• Develop AEO, SEO, and technical content strategy
• Develop and execute paid marketing programs
• Set up and own the growth marketing analytics stack
• Create pitch decks, whitepapers, price-comparison models, and case studies
• Design account-based marketing campaigns
• Build product-qualified lead scoring and marketing-to-sales routing

Requirements

• Have 5+ years of growth or generalist marketing experience in developer tools, B2B SaaS, cloud infrastructure, or AI infrastructure
• Have strong B2B marketing experience
• Understand developer journeys, token throughput, time-to-first-token, open-source model hosting, and API integration
• Demonstrate individual-contributor execution experience
• Demonstrate marketing analytics and A/B experimentation expertise