Growth Marketer

You will own growth initiatives from discovery through long-term adoption. You will analyze customer journeys, develop and run experiments, launch acquisition and lifecycle campaigns, optimize conversion, and improve onboarding and product-led growth. You will define success metrics, report learnings, and build scalable growth processes and playbooks.

Responsibilities

• Drive growth strategies across acquisition, activation, conversion, retention, and expansion
• Develop audience insights and turn them into targeted campaigns
• Analyze customer journeys to identify friction points and conversion opportunities
• Build and manage an experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications
• Launch and optimize paid and organic acquisition campaigns
• Improve website and landing-page conversion through testing, segmentation, positioning, and calls to action
• Create lifecycle campaigns that drive sign-up, value realization, active usage, qualified opportunities, and long-term adoption
• Partner with Product to improve onboarding, feature adoption, and product-led growth loops
• Deliver creative experiences using live demos and personalized video campaigns
• Collaborate with Sales to improve lead quality, nurture, routing, and MQL-to-pipeline conversion
• Define success metrics, build reporting, and communicate progress and learnings
• Lead growth initiatives from hypothesis through execution, analysis, and scaling
• Build and document scalable growth processes, systems, and playbooks

Requirements

• Experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups
• Understanding of acquisition, activation, retention, and monetization
• Analytical ability to identify opportunities, prioritize, and measure success
• Experience with paid acquisition, lifecycle marketing, conversion rate optimization, and product-led growth
• Understanding of funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods
• Ability to combine strategic planning with tactical execution
• Strong messaging and communication skills
• Ability to operate effectively in a fast-paced, autonomous environment
• Interest in AI

Benefits

• Equity
• Flexible working with regular in-person collaboration in San Francisco
• Unlimited PTO
• Comprehensive healthcare coverage
• Equipment stipend
• Professional development stipend
• Team events and offsites