Global Head of Marketing

You will partner with senior leadership to shape Coins' marketing strategy and elevate its global image. You'll lead international and local go-to-market and event activation efforts, build a team, oversee global PR and event operations, manage community growth, and lead digital marketing teams across SEO, paid ads, and other channels.

Responsibilities

• Partner with senior leadership to define marketing strategy and build a better global image
• Lead international and local GTM and event activation efforts
• Build a team to execute the marketing strategy and drive adoption at scale
• Lead global PR and event operations including agency management, channel management, KOLs, budgeting, and industry partnerships
• Manage the global community to drive user growth in coordination with local teams
• Lead global digital marketing teams to manage P&L on SEO, paid ads, and other channels
• Define targets and drive alignment so team outputs meet company goals

Requirements

• 8+ years of experience in marketing within an agency, tech company, or financial services organization
• Crypto industry background required
• Experience in the Philippines market and other markets such as the EU, Australia, and Asia
• 2+ years managing a global crypto marketing team
• Tough, practical, and flexible leadership style suited to a high-pressure environment