Global Digital Marketing Leader

Own and drive digital marketing strategy for payments and crypto businesses, leading end-to-end growth initiatives focused on paid advertising and performance marketing. Manage budgets, teams, campaigns, acquisition programs, SEO/SEM, analytics, optimization, and cross-functional collaboration to deliver measurable growth.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid, owned, and earned channels.
• Manage digital marketing budgets for optimal ROI.
• Own performance marketing and paid advertising campaigns across Google, Facebook, TikTok, programmatic, and other platforms.
• Design bidding strategies, targeting plans, and creative testing to maximize ROAS.
• Identify and test emerging advertising platforms and formats.
• Monitor and optimize paid campaign performance using data and market trends.
• Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products.
• Oversee SEO/SEM initiatives and partner with creative teams on conversion-focused messaging.
• Track campaign performance, conduct A/B tests, and refine targeting with Data & Analytics.
• Monitor CAC, ROAS, LTV, CTR, and conversion rates.
• Lead and mentor the digital marketing team.
• Collaborate with Product, Sales, BD, and Regional Marketing teams on launches and market expansion.
• Ensure paid advertising complies with applicable regulations and brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 7+ years of digital marketing experience, including at least 3 years in leadership.
• Track record managing high-budget, multi-channel paid advertising campaigns in fintech, payments, or crypto.
• Strong analytical skills and experience with Google Analytics, Mixpanel, Appsflyer, or similar tools.
• Expertise in paid advertising platforms, bidding strategies, and attribution models.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Creative problem-solving ability, growth mindset, and comfort in a fast-paced environment.