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Rogo

Field Marketing Manager

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Description

You will develop and deliver field and virtual event strategies, manage logistics and budgets, and oversee lead capture and post-event follow-up. You will report event outcomes, maintain brand consistency, and collaborate with sales, product, and senior stakeholders on major initiatives.

Responsibilities

  • Implement field event strategies
  • Implement virtual event strategies
  • Manage event logistics, vendor sourcing, budgets, attendee management, and on-site execution
  • Implement lead capture and post-event follow-up sequences
  • Manage the event budget
  • Collaborate with sales, product, and senior stakeholders
  • Report outcomes for individual events and the field marketing roadmap
  • Maintain brand consistency across events

Requirements

  • 5+ years of field marketing or event marketing experience
  • Experience in B2B SaaS, institutional finance, FinTech, or AI preferred
  • Proven record of planning and executing in-person and virtual events that drive pipeline and brand awareness
  • Project management and organizational skills
  • Ability to manage multiple complex programs simultaneously
  • Ability to adapt in fast-paced, high-growth, ambiguous environments
  • Ability to place executives in existing events quickly and execute company-hosted events end to end
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