Field Marketing Manager
Posted Updated
Description
You will develop and deliver field and virtual event strategies, manage logistics and budgets, and oversee lead capture and post-event follow-up. You will report event outcomes, maintain brand consistency, and collaborate with sales, product, and senior stakeholders on major initiatives.
Responsibilities
- Implement field event strategies
- Implement virtual event strategies
- Manage event logistics, vendor sourcing, budgets, attendee management, and on-site execution
- Implement lead capture and post-event follow-up sequences
- Manage the event budget
- Collaborate with sales, product, and senior stakeholders
- Report outcomes for individual events and the field marketing roadmap
- Maintain brand consistency across events
Requirements
- 5+ years of field marketing or event marketing experience
- Experience in B2B SaaS, institutional finance, FinTech, or AI preferred
- Proven record of planning and executing in-person and virtual events that drive pipeline and brand awareness
- Project management and organizational skills
- Ability to manage multiple complex programs simultaneously
- Ability to adapt in fast-paced, high-growth, ambiguous environments
- Ability to place executives in existing events quickly and execute company-hosted events end to end
