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Field Marketing Manager Enterprise and ABM

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Description

You will create and execute field and ABM programs for priority enterprise accounts. You will align programs with sales goals, manage events and activations end-to-end, coordinate vendors and agencies, and measure account engagement, pipeline influence, deal progression, and revenue impact. You will develop scalable playbooks and reporting.

Responsibilities

  • Build field marketing plans aligned with priority accounts, territories, pipeline, and revenue goals
  • Own ABM events and experiences
  • Manage field programs including roundtables, dinners, gatherings, workshops, and partner activations
  • Evaluate conferences and sponsorship opportunities
  • Build activation strategies for industry events
  • Partner on account targeting, invitations, meeting generation, attendee engagement, and follow-up
  • Develop co-marketing programs and joint events
  • Manage budgets, agencies, vendors, timelines, logistics, and onsite delivery
  • Measure account engagement, pipeline influence, deal progression, and revenue impact
  • Build scalable playbooks, processes, and reporting

Requirements

  • 5+ years of B2B field marketing, ABM, demand generation, or integrated marketing experience
  • Experience building field marketing programs with enterprise Sales teams
  • Understanding of ABM and the enterprise buying journey
  • Experience executing programs tied to account engagement, pipeline, or revenue
  • Experience managing budgets, vendors, agencies, and multiple programs
  • Project management skills
  • Ability to travel regularly
  • Experience marketing technical enterprise products
  • Experience marketing to strategic or named accounts
  • Familiarity with Salesforce and marketing attribution or reporting

Benefits

  • Equity
  • Visa sponsorship
  • Relocation assistance to San Francisco
  • Health, dental, and vision insurance
  • Regular team events and offsites

Skills

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See also

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