Event Field Marketing Manager
Posted Updated
Description
You will own the event and field marketing strategy, annual calendar, budget, and goals. You will plan and deliver hosted events and conference programs, manage vendors and logistics, create scalable event playbooks, coordinate with internal partners, and measure outcomes including activation, pipeline, and sentiment.
Responsibilities
- Own the event and field marketing strategy, annual calendar, budget, and goals.
- Plan and run hosted events, including meetups, dinners, workshops, and VIP experiences.
- Lead conference sponsorships, booths, side events, speaking opportunities, and on-site coordination.
- Build repeatable event-planning, vendor-selection, staffing, and follow-up playbooks.
- Align events with product launches, model releases, and campaigns.
- Identify target accounts and contacts with Partnerships and Sales.
- Translate evaluation methodology into accessible event content, talks, demos, and experiences.
- Manage budgets, contracts, vendors, venues, swag, and travel logistics.
- Capture and repurpose event content.
- Track event metrics and report improvements.
Requirements
- Have 5+ years of event, field, or experiential marketing experience.
- Be based in or willing to relocate to the SF Bay Area and work on-site.
- Demonstrate a track record of executing events of varied sizes within budget and on time.
- Have experience managing budgets, vendors, venues, contracts, and logistics.
- Have experience marketing to technical audiences.
- Measure event performance against community growth, user activation, and pipeline outcomes.
- Communicate effectively in written, verbal, and visual formats.
- Be willing to travel and work occasional evenings and weekends for events.
Benefits
- Comprehensive health and wellness benefits, including medical, dental, vision, and additional support programs.
