Email Marketer and Email Automation Specialist

You will develop email strategies, campaigns, templates, automations, and drip sequences. You will segment and maintain lists, personalize content using customer behavior data, test and deploy campaigns, analyze results, write email copy, coordinate assets, perform QA, and improve programs through new tools and best practices.

Responsibilities

• Develop email strategies, flows, and unique campaigns
• Provide strategic guidance and recommendations for client projects
• Set up, test, and deploy campaigns in client email platforms
• Create and refine email templates
• Segment and maintain email lists
• Create automations and drip sequences
• Report on and analyze deployed campaigns
• Write email copy
• Produce and execute email and SMS campaigns
• Personalize messages and content using customer behavior data
• Improve programs through new technology, tools, partners, trends, and best practices

Requirements

• Proven experience managing an email marketing program
• Hands-on experience with marketing automation platforms
• Knowledge of international email regulations, best practices, and compliance, including GDPR and CASL
• Experience growing, engaging, and analyzing a large email marketing database
• Experience building an email marketing campaign from scratch
• Knowledge of Google Analytics, HTML, CSS, A/B testing, and CMS platforms
• Experience using SQL or similar queries to analyze data
• Data analytics proficiency
• Knowledge of SEO and SEM
• Perfect English

Benefits

• Flexible working hours
• Free parking
• Learning budget
• Sports and leisure
• Remote work option
• Time off
• Workspace tools or budget