Director VP of Product Marketing

You will own enterprise segment marketing, define audiences and vertical strategies, and turn customer research into product insights. You will develop positioning and value propositions, drive acquisition and conversion experiments, lead competitive intelligence, support sales enablement, and may manage product marketing professionals.

Responsibilities

• Define enterprise audiences, use cases, and vertical differences
• Conduct customer research and analyze win-loss details and usage
• Develop enterprise and vertical positioning and messaging
• Drive acquisition and conversion experiments
• Track competitors and develop competitive responses
• Develop sales enablement assets
• Lead enterprise and solutions marketing
• Manage product marketing professionals when applicable

Requirements

• 8+ years of product marketing experience
• Experience leading product marketing for an enterprise product at meaningful scale
• Experience growing new verticals and moving business metrics
• Expertise in executive-level product positioning
• Experience with industry and vertical product marketing
• Positioning, narrative, ad creative, and launch-story development
• Competitive intelligence
• Written and verbal communication
• Pricing and packaging experience
• Product-led growth and sales-led motion experience