Director of Product Marketing
Posted Updated
Description
You will lead retail acquisition, content, social, referral, partnership, and institutional go-to-market activity. You will manage campaigns, agencies, creators, marketing-site messaging, funnel measurement, growth experiments, and junior marketing staff.
Responsibilities
- Lead retail acquisition across paid, organic, referral, and partnership channels
- Run content and social programs across X, TikTok, YouTube, and email
- Define and report funnel metrics and cost per funded account
- Manage marketing-site messaging and campaign pages
- Design and run growth experiments and post-mortems
- Manage agencies, creators, and influencer relationships
- Support institutional go-to-market activities
- Manage and develop junior marketing staff and interns
Requirements
- 5+ years in growth or marketing
- Experience leading a function or major channel
- Consumer fintech, crypto, or regulated consumer product experience
- Acquisition-budget ownership
- Knowledge of CAC, retention, channel efficiency, analytics, attribution, and UTM tracking
- Experience using Claude Code or comparable agentic tools
Benefits
- Equity opportunity
- Medical coverage
- Dental coverage
- Vision coverage