Digital Marketing Manager
Posted Updated
Description
You will lead integrated digital growth across SEO, AI search visibility, demand generation, website conversion, and paid acquisition. You will use analytics and experimentation to improve pipeline performance, optimize campaigns, and scale successful programs.
Responsibilities
- Develop and execute SEO strategy
- Identify high-value search opportunities
- Drive organic traffic, rankings, authority, and pipeline growth
- Define AI search visibility strategy across AI search platforms
- Conduct LLM visibility audits
- Design and execute integrated demand generation campaigns
- Build account-based and persona-driven programs
- Drive website conversion rate optimization and A/B testing
- Own website analytics, attribution, tracking, and reporting
- Manage paid acquisition programs across Google, LinkedIn, and other channels
- Monitor campaign performance, budget allocation, attribution, and ROI
Requirements
- 5+ years of digital marketing, growth marketing, demand generation, or SEO marketing experience in B2B SaaS
- Experience growing organic traffic, search visibility, and pipeline through SEO
- Knowledge of technical SEO, content strategy, keyword research, site architecture, and search analytics
- Experience executing integrated demand generation campaigns
- Experience with website optimization, conversion rate optimization, and marketing analytics
- Familiarity with AEO, GEO, or AI search optimization
- Experience with HubSpot, Salesforce, Google Analytics, Search Console, and marketing technology stacks
- Analytical and data-driven decision-making skills
- Communication and copywriting skills for technical and enterprise audiences
- Experience using AI tools and automation
Benefits
- Equity
- Medical coverage
- Dental coverage
- Vision coverage
- Daily meal allowance
- Commuter benefits
- Hybrid work
