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H Company

Digital Manager

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Description

You will own the online growth engine for enterprise pipeline. You will lead the website redesign, establish technical standards and HubSpot tracking, improve visitor conversion through testing, drive SEO and AI-answer visibility, manage paid acquisition agencies and budget, and report channel performance.

Responsibilities

  • Lead the website redesign from brief and agency selection through launch and iteration
  • Set website CMS, performance, accessibility, security, and multi-market standards
  • Own tracking, analytics, attribution, and HubSpot integration
  • Design conversion journeys, landing pages, forms, and demo flows
  • Run A/B testing and make evidence-based conversion decisions
  • Coordinate lead qualification and routing with Sales and RevOps
  • Lead technical and strategic SEO, including international SEO
  • Improve visibility in AI answers and measure share of voice
  • Own paid strategy, budget, and agency management across LinkedIn, Google, and other channels
  • Report traffic, conversion, visibility, paid efficiency, and pipeline performance

Requirements

  • 6+ years of digital marketing, growth, or web experience in B2B SaaS or technology
  • Experience leading an end-to-end website redesign with an agency
  • Technical SEO expertise
  • Experience measuring visibility in AI answers
  • Experience managing LinkedIn and Google paid agencies for B2B pipeline
  • Analytics, tracking, and attribution expertise
  • HubSpot proficiency
  • Ability to build dashboards and use data to make decisions
  • Fluent English
  • French is a strong plus

Benefits

  • Equity
  • Health insurance
  • Meal vouchers
  • Transport

Skills

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See also