Demand Generation & Lifecycle Marketing Manager

You will develop and run account-based demand-generation programs for enterprise audiences. You will build targeting, messaging, campaigns, nurture journeys, and follow-up processes, align with Sales, and use campaign data to improve pipeline outcomes.

Responsibilities

• Develop and execute account-based demand-generation programs for priority enterprise audiences
• Build target-account programs including segmentation, buying-committee mapping, messaging, channel mix, and follow-up
• Align account priorities, engagement plans, handoffs, and next actions with Sales
• Launch and optimize campaigns across events, email, paid media, content syndication, webinars, outbound support, and retargeting
• Build and optimize nurture journeys
• Define campaign logic, engagement signals, and follow-up rules
• Use intent, engagement, and sales feedback to improve account progression
• Improve targeting, scoring, routing, attribution, and account-level reporting
• Create repeatable programs and playbooks from new campaign motions

Requirements

• 5+ years of B2B ABM, demand generation, lifecycle, campaign, or growth marketing experience
• Experience building account-based programs for enterprise audiences
• Experience building programs from scratch
• Experience with nurture flows, email, webinars, event-led motions, content syndication, or paid campaigns
• Technical product marketing background in cloud, infrastructure, SaaS, AI, or developer tools
• Marketing automation and CRM fluency, particularly HubSpot
• Project management and writing skills

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible paid time off
• Parental leave
• Retirement plan participation
• Flexible workplace