Demand Generation Lead

You will own the enterprise demand-generation strategy and marketing-to-sales funnel. You will build AI-driven outbound and automation workflows, execute multichannel campaigns, develop enterprise audience segmentation, test growth motions, and use data to improve pipeline conversion and revenue.

Responsibilities

• Own the end-to-end demand-generation strategy and enterprise funnel growth
• Build AI-driven outbound, personalization, targeting, and automated workflows
• Design and execute campaigns across paid, organic, account-based marketing, events, partnerships, and emerging channels
• Develop segmentation and targeting strategies for enterprise buyer personas
• Partner with Product Marketing, Sales, and Revenue Operations to improve the marketing-to-sales funnel

Requirements

• 5+ years of experience building and scaling growth channels at a fast-paced startup
• Experience building AI-driven outbound engines and programmatic personalization
• SQL
• Attribution measurement
• Business intelligence tools including Looker, Omni, Hex, and Tableau
• Dashboard development
• Experimentation

Benefits

• Equity
• Health insurance
• Dental insurance
• Vision insurance
• Retirement benefits
• Fitness benefits
• Commuter accounts
• Dependent care accounts