CRM Manager Member Engagement

You will manage CRM activity across the German member lifecycle. You will build, QA and optimise automated and standalone campaigns, analyse performance, maintain dashboards, run tests across CRM channels, and turn insights into recommendations. You will work with stakeholders to support product adoption, cross-selling, upselling, membership and onboarding journeys.

Responsibilities

• Manage CRM activity for the German member lifecycle
• Build and optimise automated and standalone CRM campaigns
• Create and quality-assure German and English communications
• Plan, execute and analyse tests across in-app, push, email and SMS channels
• Analyse campaign and journey performance and share recommendations
• Build and maintain CRM reporting and dashboards
• Collaborate with Product, Marketing and other stakeholders on lifecycle communications
• Create consistent journeys from lead generation through onboarding
• Share results and learnings to continuously improve CRM activity

Requirements

• 3–5 years of CRM, lifecycle or retention marketing experience
• Experience in a subscription, app-based, fintech or digital business
• Understanding of the German market and customer landscape
• Experience delivering CRM campaigns against objectives and KPIs
• Stakeholder management skills
• Experience with CRM platforms such as Iterable, HubSpot, Braze or Salesforce Marketing Cloud
• HTML and CSS knowledge
• Experience with Looker or Tableau
• Experience with segmentation, targeting and personalisation
• Experience planning and executing CRM-channel tests
• Written and verbal communication skills
• Experience managing multiple campaigns and projects

Benefits

• 25 days of paid leave per year
• 3 additional paid days for volunteering or learning and development
• Extended parental leave
• Mental health support through Plumm
• One-off home office budget
• Work and travel globally
• Team socials
• Sabbatical leave
• Option to keep your work device, subject to eligibility