CRM Manager

You will own the acquisition lifecycle programme, including lead conversion and welcome incentives. You will set and deliver a test-and-learn roadmap, launch scalable automated journeys, measure conversion and first-trade performance, and optimise campaigns. You will coordinate with commercial, marketing, product, analytics, creative, compliance, and technical stakeholders, mentor a CRM Executive, and document scalable playbooks.

Responsibilities

• Own the CRM acquisition roadmap and deliver lifecycle programmes
• Drive new-customer conversion and first-trade rates through reporting and data-led decisions
• Deliver and optimise referral and promotional incentive programmes
• Collaborate with cross-functional stakeholders on acquisition projects
• Design and pilot CRM lead-generation initiatives
• Mentor and delegate work to a CRM Executive
• Establish measurement frameworks and reporting capabilities
• Build documentation and scalable playbooks

Requirements

• Demonstrable experience in CRM roles
• Track record of driving activation and conversion in a data-led environment
• Experience designing and scaling campaigns and automated customer journeys
• Experience with experimentation, control groups, and incrementality
• Strong stakeholder management
• Knowledge of Braze and Liquid

Benefits

• Flexible benefits package
• Private medical cover for employees and their families
• Life insurance
• Gym membership contribution
• 25 days of holiday plus birthday and volunteering leave
• Option to buy or sell holiday days
• Enhanced parental pay and leave