CRM Lifecycle Marketing Specialist

You will own lifecycle marketing from account creation through referrals and reviews. You will manage Customer.io, build onboarding, activation, retention, reactivation, referral, and review campaigns, refine audience segmentation and data models, run experiments, and report performance across lifecycle metrics.

Responsibilities

• Own Customer.io, including the data model, campaigns, journeys, templates, deliverability, documentation, and platform hygiene
• Design and run onboarding journeys from account creation and KYC through first deposit
• Identify prospect drop-off points and build sequences, nudges, and content to improve activation
• Build campaigns that increase deposits, product adoption, cross-currency adoption, multi-product adoption, and dormant-account reactivation
• Promote the referral program and create review-generation mechanics
• Define at-risk signals and build churn-prevention and win-back flows
• Develop segmentation strategies based on company profile, cash position, behavior, and lifecycle stage
• Run A/B tests of copy, timing, channels, offers, and incentives
• Maintain a lifecycle dashboard and share results and next steps with growth, sales, and product stakeholders

Requirements

• At least 3 years of lifecycle, CRM, or retention marketing experience in B2B SaaS or fintech
• Experience improving activation, expansion, or retention
• Hands-on experience with Customer.io, Braze, Klaviyo, or a similar lifecycle platform
• Experience with segments, event-triggered journeys, templating, and deliverability
• Data fluency, including defining events and attributes and using dashboards
• Strong English copywriting skills
• Ability to manage and document multiple campaigns, segments, and tests
• Interest in financial services
• Experience in a regulated environment and working with compliance on customer communications is preferred
• Experience with referral or review-generation programs is preferred
• Experience with in-app messaging, push messaging, Make, or n8n is preferred
• Additional European language proficiency is preferred

Benefits

• Stock options
• Remote work up to 2 days per week and one fully remote week per month
• Latest-generation laptop and industry-leading software
• Health insurance fully covered by Spiko
• Monthly perks budget
• 50% public transport pass coverage or Forfait Mobilités Durables
• Referral bonus
• Regular afterworks and biannual offsites