Creative Strategy Lead Performance Marketing

You will own performance marketing creative strategy across paid social and other channels. You will create persona playbooks, guide creative roadmaps and testing plans, analyze performance insights, research audiences, and manage creative specialists and a UGC agency partner. You will also share customer insights that inform product and go-to-market work.

Responsibilities

• Own creative strategy for performance marketing across paid social and other channels
• Build and maintain persona playbooks for audience messaging, creative, and testing
• Analyze creative performance and turn insights into strategy
• Conduct audience research, customer conversations, and competitive research
• Lead and develop creative specialists across UGC, AI, and brand creative
• Manage the UGC agency partner
• Share user insights to inform product and go-to-market work

Requirements

• 8+ years of creative strategy experience with deep performance marketing experience
• Track record of paid social creative strategy that drove subscriptions and conversions
• Experience at large, complex consumer companies serving varied audiences
• Experience leading creative strategists and creatives and bridging creative and paid media teams
• Ability to clearly communicate how strategies are built and why
• YouTube or Google display creative, ASO, or lifecycle marketing experience is a bonus
• Eligibility to work in the US

Benefits

• Company equity package
• 401(k) with 3% employer match and Roth 401(k)
• Medical, dental, and vision insurance with PPO, HSA, and FSA options
• 11 paid holidays
• Unlimited PTO and sick time
• 16 weeks of paid parental leave
• Creative education stipend
• Commuter allowance
• In-office lunch five days per week