Copywriter Product Marketing

You will write conversion-focused copy for landing pages, ads, lifecycle emails, product launches, onboarding flows, and in-product experiences. You will partner with product marketing, growth, design, and product teams, test messaging variants, translate technical capabilities into clear language, and maintain a consistent product voice.

Responsibilities

• Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
• Own in-product copy for onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
• Write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption
• Own narratives and scripts for launch videos and short-form product films
• Partner on positioning, messaging frameworks, and go-to-market copy for releases
• Collaborate with design and product teams on the in-product writing experience
• Write and iterate on A/B test variants across landing pages, emails, and ads
• Translate technical product capabilities into clear language for varied audiences
• Maintain consistent product voice and terminology across touchpoints

Requirements

• 4+ years of experience in product copywriting, growth marketing, or a related writing role at a tech or SaaS company
• Portfolio demonstrating performance marketing, product copy, and in-product writing
• Conversion-oriented writing skills
• Experience writing in-product copy, including onboarding, feature education, and UX microcopy
• Ability to use test results, funnel metrics, and engagement data
• Experience partnering with product, design, and growth teams
• Ability to manage multiple launches and workstreams
• Experience in AI, creative tools, or developer-adjacent products is a plus