Content Marketing Specialist

You will develop content for priority verticals, including white papers, reports, customer stories, articles, landing pages, and campaign assets. You will optimize content for SEO, distribute and repurpose it across channels, interview subject-matter experts, manage projects end-to-end, and track acquisition and performance KPIs.

Responsibilities

• Lead content development for priority verticals
• Research and create B2B content and campaign assets
• Develop and optimize SEO-driven content
• Build content repurposing and distribution processes
• Interview customers and subject-matter experts
• Collaborate with marketing, sales, SEO, social, PR, and lifecycle stakeholders
• Own content acquisition and performance KPIs
• Manage content projects from research through optimization

Requirements

• Excellent B2B writing and editing skills
• SEO and content strategy knowledge
• Understanding of B2B demand generation and the customer journey
• Content distribution and repurposing expertise
• Experience with content and acquisition KPIs
• Ability to translate complex technical subjects into compelling content
• Fluency in English and French

Benefits

• Up to 3 days of remote work per week
• Healthy meal service at headquarters
• Breakfast at all sites year-round
• Swile lunch card for regional-site employees
• Access to a gym
• Daycare places
• Discounted caring services
• Bike parking facilities