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Brand Partnerships Manager

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Description

You will build and manage relationships with technology partners, communities, media properties, newsletters, and market thought leaders. You will create and run co-marketing campaigns, webinars, co-branded content, integration launches, and paid engagements. You will assess opportunities, coordinate partner contributions, manage marketplace listings, report on engagement performance, and support brand campaigns and product launches.

Responsibilities

  • Drive marketing with external collaborators, including technology partners, communities, and media properties
  • Set up and run co-marketing campaigns, joint webinars, co-branded content, and integration launches
  • Source paid placements with newsletters, market thought leaders, media sites, and private communities
  • Submit and manage marketplace and directory listings
  • Evaluate opportunities, experiment with engagements, and report on performance
  • Choose appropriate engagement types, from co-marketing to paid placements
  • Coordinate partner contributions for social posts, interviews, and campaigns
  • Support brand campaign moments and product launches

Requirements

  • Product marketing experience
  • Relationship management skills
  • Experience setting up co-marketing opportunities
  • Experience organizing paid sponsorships
  • Copywriting skills
  • Campaign development skills
  • Messaging skills
  • Content development skills
  • Negotiation skills
  • Cost management skills

Benefits

  • Remote-first work arrangement

Skills

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See also

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