Automation Sales Manager

Formic is seeking an Automation Sales Manager to build pipeline, develop territory strategy, cultivate manufacturer and partner relationships, evaluate automation opportunities, and lead commercial negotiations. This is an individual contributor role serving SMB and mid-market manufacturing accounts, with travel of up to approximately 75% within the assigned region.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Requirements

• Proven success in full-cycle B2B sales with consistent revenue attainment.
• Experience owning and growing a geographic territory independently.
• Demonstrated ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.
• Analytical mindset with the ability to quantify value and clearly communicate ROI.
• Proficiency with Salesforce or comparable CRM systems.
• Willingness and ability to travel up to approximately 75% within the assigned region.
• Comfort operating in a fast-growth environment with evolving processes and priorities.

Benefits

• Equity through Formic's stock option program.
• Competitive and uncapped commission structure for commission-eligible roles.
• Medical, dental, and vision insurance with substantial employer premium coverage.
• Employer-paid life, short-term disability, and long-term disability insurance.
• Flexible spending accounts and dependent-care flexible spending accounts.
• Company-funded employee assistance program.
• Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k).
• Home office stipend for fully remote and hybrid employees.
• Monthly cell phone and internet reimbursement.
• Flexible paid time off.