Automation Sales Manager

Formic is seeking an Automation Sales Manager to develop territory strategy, build manufacturing relationships, identify automation opportunities, lead commercial negotiations, and own the sales cycle through contract execution. This is an individual contributor role with travel of approximately 75% within the assigned region.

Responsibilities

• Own and execute a regional territory strategy to grow pipeline and revenue.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics.

Requirements

• Proven success in full-cycle B2B sales with consistent revenue attainment.
• Experience owning and growing a geographic territory independently.
• Ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.
• Analytical mindset with the ability to quantify value and communicate ROI clearly.
• Proficiency with Salesforce or comparable CRM systems.
• Willingness and ability to travel approximately 75% within the assigned region.
• Comfort operating in a fast-growth environment with evolving processes and priorities.

Benefits

• Equity in Formic through a stock option program.
• Competitive and uncapped commission structure for eligible roles.
• Medical, dental, and vision insurance with substantial employer premium coverage.
• Employer-paid life, short-term disability, and long-term disability insurance.
• Employee Assistance Program.
• Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k).
• Home office stipend for fully remote and hybrid employees.
• Monthly cell phone reimbursement.
• Flexible time off.