Automation Sales Manager

Formic is hiring an Automation Sales Manager to grow a regional territory serving SMB and mid-market manufacturers. The role partners with customers, Engineering, Solutions, and strategic partners to identify automation opportunities, develop solutions, negotiate contracts, and deliver revenue performance.

Responsibilities

• Own and execute a regional territory strategy to grow pipeline and revenue.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships with plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Requirements

• Proven success in full-cycle B2B sales with consistent revenue attainment.
• Experience independently owning and growing a geographic territory.
• Ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.
• Analytical mindset with the ability to quantify value and communicate ROI clearly.
• Proficiency with Salesforce or a comparable CRM system.
• Willingness and ability to travel up to approximately 75% within the assigned region.
• Comfort operating in a fast-growth environment with evolving processes and priorities.

Benefits

• Stock option program and equity participation.
• Competitive and uncapped commission structure for eligible roles.
• Medical, dental, and vision insurance with substantial employer coverage.
• Employer-paid FSA, DCFSA, life insurance, and disability benefits.
• Employee Assistance Program.
• Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k).
• Home office stipend for fully remote and hybrid employees.
• Monthly cell phone reimbursement.
• Flexible paid time off.